Joseph Ch’ng
Director of Business Development | Trainer | Life & Executive Coach
“Value add” is the term with which people best associate Joseph: through his practical contributions, he constantly strives to add value to individuals and corporations.
With Neuro-Linguistic Programming (NLP)—ever since 2010, Joseph continued to develop congruence within himself; today, NLP is his Way of Being and he enjoys more inner peace—which is also his gift for people.

Systemic NLP Coaching & Neuro-Linguistic Enneagram: Turning knowledge into practical applications.
In a world where we have easy access to abundant knowledge, Joseph specialises in brain-based learning and experiential training programmes that turn head knowledge into practical skills and transformation—developing both skillsets and mindsets.
His work in the EQ of Coaching, Identity as a Coach, Safety-Ownership-Stretch Model, and Systemic NLP Coaching enables coaches-in-training to develop depth and finesse, alongside the competence and confidence to take up paid engagements.
Joseph’s practician and experiential approaches are woven into the development of the Neuro-Linguistic Enneagram (NLE) methodology. Practitioners can now advance the Levels of Health of their Enneagram personality by exercising Neuro-Actionables that soften fixations and cultivate new neural pathways.
“All conversations, all exchanges we have with people, is once in a lifetime. When you bring the best of you into each exchange, you can be a gift to others.”
He believes in personal development, working with clients on their capacity, focus and fundamental way of being—as a whole-person, so that they can be a force of certainty and reliability for others—two qualities we direly need in our VUCA world.
If you want to become more resourceful, become a Professional Coach, or simply apply Multi-Intelligence NLP in your personal and spiritual growth, have a conversation with Joe.
Corporate Clients
- EY
- Boston Consulting Group
- Hilti
- Tapestry, Inc.
- OCBC
- Éminence Group
- BNP Paribas
- F5 Networks
- R/GA
- Singapore Exchange Ltd (SGX)
- Singapore Economic Development Board (EDB)
- Government Technology Agency (GovTech)
- Young Living Singapore Pte Ltd
- Carousell Pte Ltd
- Great Eastern
Professional Qualifications
- Advanced Certificate in Learning & Performance (ACLP), SkillsFuture SG, 2024
- Certified Trainer of Neuro-Linguistic Programming (NLP), Brilliant Minds (UK), 2022
- Certified Polarity Practitioner, Polarity Partnerships, 2021
- Certified ScrumMaster & Product Owner, Scrum Alliance, 2020
- LaMarsh Managed Change TM Practitioner, by LaMarsh Global, 2019
- Facet5 Accredited Practitioner, 2019
- iEQ9 Integrative Enneagram Accredited Practitioner, by Integrative Enneagram Solutions, 2019
- Certified Coach, International Association of Coaching Institutes, ICI (Germany), Mind Transformations, 2018
- Certified Language & Behaviour Profile (LAB Profile®), Success Strategies, 2017
- Impact Teaching, Pivotal Learning, 2013
- Certified Master Practitioner of Neuro-Linguistic Programming (NLP), Mind Transformations, 2011
- Bachelor of Computer Engineering, Multimedia University, 2007