1 + 1 > 100

There is a growing demand now for coaches who partner with their clients for personal & professional development. More and more people seek inner clarity, direction, self-confidence, self-motivation and people skills - which are key life developments not taught in schools or mainstream knowledge. 

An effective coach enhances the client’s ability to master his inner game, navigate difficult and ambiguous situations, process challenges and decisions, and develop a healthy relationship with himself. The coach provides a safe space and coaching processes for development; the client owns his life story, aspirations and actions. 

Hence, 1 (coach) + 1 (client) > 100 (client’s enhanced capacity to manifest infinite possibilities). 

ICI Associate Coach Certification Logo

This Associate Coach Certification is accredited by the International Association of Coaching Institutes (ICI), Germany.

It is for you if you:

  • Want to become a professional coach
  • Are a leader who wants to develop people and motivate ownership through coaching
  • Want to position yourself with advanced communication skills and experience to value-add to your stakeholders.
Multiple Intelligences 2023

Leverage Multi-Intelligence NLP to level up your coaching

Our 25 years of Neuro-Linguistic Programming (NLP) professional practice have taught us to appreciate the wisdom of “multiple intelligence”—first coined by Dr. Gardner of Harvard University in 1987. Among the many practical insights from integrating multiple intelligences into NLP is that intelligence is not just in the head (IQ), and more powerful performance is possible when we integrate our emotional (EQ), physical (PQ) and spiritual intelligence (SQ), i.e., our ability to expand our self-awareness and connect to our higher purpose. 

NLP continues to stand out as a technology capable of turning subjective human experiences into comprehensible frameworks; turning excellent people skills into repeatable mental, verbal, emotional and behavioural processes. This greatly enhances transformative coaching and accelerates the development of human potential.

Re-construct inner meaning, re-code inner programming

Most coaching work today focuses on spoken content and “what people say”. This helps unpack the inner meaning beyond people’s conscious awareness so they can develop new perspectives and construct new meaning. This is coaching at the IQ level

However, beyond awareness and even “aha moments”, people still easily snap back to their old ways. This is the limitation of IQ-based coaching, because the inner programming that drives individuals’ behaviours (PQ), emotional triggers (EQ) and higher purpose (SQ) are not addressed.

Multi-Intelligence NLP supports people developing BOTH their inner meaning AND inner programming - to create a holistic integration of IQ-EQ-PQ-SQ (addressing the whole person). As an ICI & MI-NLP Coach, you will be equipped with the abilities to unpack people’s inner structure and listen to the nuances in language, and techniques to develop new helpful programming.

Our approach is tried and tested with corporate HR, C-suite leaders, managers and professionals of various industries.

The Yin & Yang of Effective Coaching: Coach’s Way of Being + Coaching Skills

The same question asked by two different coaches to the same client yields different responses - leading to different results and impacts. Each coach’s unspoken demeanour, emotional state and presence constantly influence the client’s openness, ownership and willingness to stretch. 

This is why the coach’s self-awareness and self-regulation are as important as excellent coaching skills. Hence, in the ICI Associate Coach training, 50% of the focus is the coach’s personal development and the remaining 50% is on coaching skills and finesse.

Highlights of the ICI Associate Coach Certification Training:

  • Generative Coaching Mindset that promotes coach & client resourcefulness
  • Listening to the invisible psychological structure within spoken content
  • Reducing client resistance and increasing reflectiveness
  • Firm Support & Graceful Challenge: The Yin & Yang of Effective Coaching
  • SCORE Model & NLP mental frameworks for purposeful questioning
  • MI-NLP coaching processes for strategy planning & harnessing peak performance states
  • Permission-coaching: Enabling psychological safety, ownership and client willingness to stretch
  • Embodying your value as a Coach (transitioning from problem-solving to coaching)

What does the journey look like?

MI-NLP Practitioner Certification


Module 1:

06 Jul - 10 Jul 2024

Module 2:

03 Aug - 05 Aug 2024

Module 3:

23 Aug - 25 Aug 2024

07 Dec to 09 Dec 2024


3 days Coaching Masterclass

By Mar 2025


4 days Practicum & Supervised Coaching over 6 months

Competency Evaluation:

12 Jan 2025

By Jul 2025


Complete 10 hours of 1:1 coaching

1 written assignment on Grounded Theory of Coaching

Begin your

ICI Associate Coach Certification

Multi-Intelligence NLP Practitioner Certification +
 Coaching Masterclass +
 6-month Practicum membership



Secure offer before 30 May 2024

If you have completed the MI-NLP Practitioner Certification, please contact our team.

Why this coaching programme? Why now?

The Mind Transformations & ICI brand represents depth and finesse in NLP coaching skills - having the ability to coach Multi-Intelligence development. 

Your coaching practice will become more nuanced, having finer distinctions. It is akin to the Chinese saying below, where from the outside, people appreciate the fruits of your practice, which seems so smooth, relatable and easeful; only you’d know how much depth and finesse you have developed along your journey.


The last 3 years brought the topic of well-being, mental and emotional health to the forefront. At MT, we see a rising interest in coaching services and also leaders as coaches. When you get started right now, you can position yourself with the skills and experience in demand - and you increase the impact you bring to each interaction, with others who work with you.

What do people say about this coaching programme?

The programme has enhanced my coaching skills in scoping clients' challenges, identifying my state and theirs and asking the right questions at the right time.

Fabrice Baillace

Fabrice BAILLACHE | Head of People Operations

Using NLP tools brings coaching beyond what's spoken superficially - it shifts mindsets and connects the client using a visceral experience.

Christina Lye


Trainers' Profile

Barney Wee

Barney Wee is the President of ICI Singapore. He is an ICI Coach Master Trainer & NLP Master Trainer, the pioneer of Multi-Intelligence NLP. He has integrated NLP with the practical aspects of the Multiple Intelligences theory (formulated by Harvard Professor Howard Gardner) and he is helping people achieve congruent and sustainable change at all levels – through coaching and training.

Barney holds a Ph.D. in Professional Coaching and Human Development, and has trained countless corporate clients like DBS, NUS, BBC Worldwide and DHL, among others.

Joseph Chng - Mind Transformations - Coach Certification Training

Joseph Ch'ng is an NLP & ICI Coach Trainer at Mind Transformations. He offers 13 years of practician experience, with over 1,000 hours of coaching, applying NLP with multiple disciplines such as systems thinking, experiential learning, Enneagram, Polarity Thinking, Agile, Tai Chi and I-Ching philosophies. Joseph dedicates his career to translating the impactful knowledge of NLP & Enneagram - into practical people skills and a way of Being.

Joseph’s clientele includes Boston Consulting Group, BNP Paribas, Tapestry, F5 Networks, Changi Hospital Group, SGX, EDB, GovTech etc.